My name is Dewayne Poynter and I’m from Glasgow Ky, population around 14,000. I started selling BBQ under a tent in 2013. Over the last six years Rib Lickers has become a multi-million dollar BBQ business. We feed a whole lot of people at our restaurant and sell our seasoning and sauces in over forty states now. I’m telling you right now it’s been one hell of a ride. I don’t think we have even got taken off real good yet to where it seems to be heading.
When I got the idea to sell our products to the public I had no Idea what to do or where to start. I made a ton of mistakes in a very short period of time that nearly crippled me trying to keep up with the title wave of opportunities that seemed to be coming my way. I was trying to do too many things at once. I realized one thing real fast.
It takes a lot of time, training, great employees, hard work, money and happy customers to over come the mistakes made while learning to build your business. I don’t care how smart you are. During this journey I also realize technology is changing every day. And every day that I choose not to jump into this social media puzzle that I’m missing out on the opportunities to promote me and my products. I wanted to find a company that would take care of all my problems but they are not there. So if I have to build this and develop a system to help me and a process to manage it why not offer this to everyone else that’s having the same problem. Everyone shouldn’t have to endure all of these costs or invest all of the time needed to pull this off. The learning curve is unbelievable and it’s not cheap shooting and editing videos if it’s done the right way.
From the web design to the ecommerce, fulfillment, shipping to training, and a dedicated full time sales staff, the over head is crazy. If you’re not already selling a lot of product it’s going to be a tuff one to pull off on your own. That’s why we are developing more than a business to help others. We are forming an alliance for people just like us that realize the opportunities that develop when people come together. I love the African proverb that says “If you want to go quickly go alone. If you want to go far go together” We are going to help promote the people behind the products. We want to show the passion they have for what they do thru video. They are going to share their experiences and family recipes with us and we are going have a good time doing it! If you have a great product we want to help you any way we can. From making sure you are getting the best pricing during your startup to helping promote you and your products along the way, even if you have had a product line for years. We have the best people in the business surrounding us and we don’t have to go far to get the right answers. We can’t represent everyone that wants to be in the BBQ business. But we will be representing the best ones in the BBQ Business.